Newcastle Theatre Royal Trust

Job Title: Digital Officer

Department: Marketing

Reports To: Communications Manager

About Us

At Theatre Royal, we’re a bold, creative, and collaborative team. We are always looking ahead – embracing new ideas and delivering with purpose.

We’re here to achieve the organisation’s strategy, and we believe everyone plays a part in shaping our success.

Our Values:

• Ambitious – We strive for excellence and quality in everything we do.
• Inclusive – We celebrate diversity and welcome different voices and perspectives.
• Collaborative – We build trust and work in partnership to achieve shared success.
• Creative – We nurture creativity and celebrate imagination and originality in everyone.
• Progressive – We’re forward-thinking, embracing change and looking to the future.

About the Role

This role exists to support Theatre Royal’s mission and strategy by contributing your skills, knowledge, and experience to deliver excellent outcomes for the organisation and our audiences.

While your key responsibilities are outlined below, our work evolves. We value flexibility and ask all colleagues to be willing to undertake reasonable duties within their skills and experience to help achieve our shared goals. You will also work in line with our policies, procedures, and legal requirements, including health and safety, safeguarding, and data protection.

This role manages and develops the organisation’s digital presence and audience engagement across both the Theatre Royal and The Green Room platforms. It involves shaping and implementing online marketing strategies, managing digital communications channels, and creating impactful storytelling content that showcases the organisation’s values and purpose , promotes performances and hospitality offers, and strengthens brand identity. The post holder plays a key role in analysing and reporting on campaign performance to inform planning and decision making.

Key Responsibilities

Role specific

• Lead the development and delivery of our digital marketing strategy, including paid campaigns, SEO, Google Ads, website pixel implementation and tracking, and conversion-focused optimization.
• Update content across the Theatre Royal and The Green Room websites.
• Oversee and maintain all social media channels, ensuring consistent tone, quality, and brand alignment.
• Create impactful and engaging digital content from concept to final edit, to promote the full scope of our creative programme and hospitality offer.
• Produce advocacy content that highlights Theatre Royal’s work and impact, helping to tell our story to stakeholders and supporters.
• Support influencer activations by providing social content guidance and best-practice recommendations.
• Track and regularly report on key metrics including engagement, reach, audience growth, website traffic, and conversion-supporting activity.
• Present digital campaign ideas and insights to external parties.
• Identify emerging trends, platform updates, and content opportunities.

General

• Carry out your role to a high standard, using your skills and knowledge to help achieve Theatre Royal’s goals.
• Work flexibly, adapting to changing priorities and supporting colleagues as needed.
• Follow all policies and procedures, including health and safety, safeguarding, and data protection.
• Report any concerns or incidents promptly and appropriately.
• Deliver excellent service to audiences, stakeholders, and colleagues.
• Actively engage with opportunities for learning and development.
• Contribute ideas and feedback to help improve our work and processes.

Application deadline:

• Wednesday 5th August. Please apply via the linked application form.

Interviews:

•  W/C 24th August

Start/ Training:

• ASAP

Hours

• Full - Time - 39hours per week. 

Salary

The salary is £30,680 for this role.

EAP

• Employee Assistance Programme available to all staff and their household members

Employee benefits

• Critical Illness and Death in Service Cover
• Employee Assistance Programme available to all staff and their household members
• Discounted Travel Scheme - discounted Metro and bus travel.
• Discounted Tickets - Access to staff discounted tickets for performances, subject to availability
• NE1 Discount card - Access to city centre discounts and activities.
• NGCV Discounts - Theatre Royal staff have access to discounts across 10 Newcastle Gateshead Cultural Venues.

Working at the Theatre

We aim to make everyone feel welcome at the Theatre. if you need any adjustments at the time of applying or within the role please let us know at any stage in the process by contacting: recruitment@theatreroyal.co.uk

Accessibility information

Information about access can be found here. Please contact us to discuss any specific needs or requirements.